The Action TrackChair is revolutionizing mobility for wheelchair users by providing them the freedom to explore places that were previously inaccessible with traditional wheelchairs. To launch their latest innovation, the Axis, we collaborated with the Action TrackChair team to create a dynamic video campaign comprising eight captivating videos designed to hype, announce, and educate users about the life-changing capabilities of this groundbreaking product. Filming took place in the diverse landscapes of Minnesota and Southern Utah, showcasing the versatility and adaptability of the Axis in various environments.

The launch video took home the Gold in the Branded Content & Entertainment Campaign category and Silver in the Internet Commercial category at the American Advertising Federation SD Awards!

Our collaboration with the Action TrackChair team resulted in a powerful video campaign that brought the Axis to life, capturing its groundbreaking capabilities and life-changing potential. Through visually compelling storytelling, we helped introduce the world to the Action TrackChair Axis and the unparalleled freedom it offers to wheelchair users everywhere.