Reliabank came to PINstudios with a vision for a 6 video commercial campaign. The "CJ Ham Knows" campaign highlights the expertise and commitment of Reliabank's staff to provide excellent customer service across their range of offerings. In collaboration with NFL star, CJ Ham, we produced six engaging videos that showcase the bank's dedication to its clients in a fun, relatable manner.

The production process for the "CJ Ham Knows" video campaign was a collaborative effort between PINstudios and Reliabank, ensuring that each video effectively communicated the bank's core values while engaging the audience. Our team began with a series of brainstorming sessions to develop the creative concepts for each video, followed by detailed storyboarding to visualize the scenes.

Once the storyboards were finalized, our dedicated crew came together to bring the concepts to life. With meticulous planning and attention to detail, our team captured each scene to create a visually stunning and cohesive series of videos.

This campaign won Silver in the IMD Film, Video & Sound and IMD Cross Platform Campaigns at the 2022 Addy Awards.

The "CJ Ham Knows" video campaign showcases the core values of Reliabank and its dedication to providing excellent customer service across its range of services.